At UGR - Underground Performance, we welcome passionate individuals and ambitious entrepreneurs to become part of our legacy. When you choose UGR, you're not just investing in a franchise; you're becoming part of a community driven by shared passion, expertise, and a commitment to automotive excellence.
We empower our franchisees and dealerships to succeed by providing comprehensive assistance in designing and constructing their physical stores. With our guidance, your facility will not only meet global standards but also reflect the prestige and performance-driven ethos of the UGR brand.
Whether you're starting out or scaling up. Each package is crafted to provide unmatched value, services, and support for your dealership or franchise.
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Maximum Power
UGR has expanded its presence in the Middle East, establishing multiple branches to cater to the growing demand for automotive performance solutions in the region. Through these branches, UGR aims to be the go-to destination for automotive performance needs, fostering a vibrant community of car enthusiasts who share the same passion for exceptional performance and quality.
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Join us in shaping the future of automotive performance. Discover the excitement of owning your own UGR franchise and the satisfaction of helping customers transform their vehicles into high-performance masterpieces. Let’s embark on this exhilarating journey together.
We collaborate with companies that are shaping the future of their industries through innovation and excellence.
From precision machining to airflow optimization and ECU refinement, UGR delivers specialized services built for reliable high-performance results.
From engine parts to intricate components, our CNC machining ensures your vehicle receives the precision it deserves, enhancing both performance and reliability.
Our precision techniques boost horsepower, torque, and overall engine performance while ensuring seamless integration with the vehicle's system for enhanced airflow.
Refine the car's electronic brain to optimize performance parameters. By adjusting fuel mapping, ignition timing, and boost, we achieve a seamless balance of power and efficiency.
Engineered for maximum flow and sound. We enhance both performance and acoustics, offering systems that deliver a deep, resonant tone without compromising efficiency.
Optimized tuning solutions with skilled technicians to fine-tune every vehicle's engine parameters using cutting-edge technology.
Our custom fabrication team specializes in designing and building bespoke components that fit your unique performance goals.
Using state-of-the-art dynamometers, we precisely measure your vehicle's performance and fine-tune it for optimal power, torque, and efficiency.
We take pride in our partnerships with some of the most reputable Original Equipment Manufacturers (OEMs) and top leading brands world-wide in the automotive industry. Our extensive product range includes genuine parts and components from these leading brands, ensuring that your vehicle maintains the quality and performance it was designed for.
The UGR workshop is the core of our innovation and craftsmanship. Equipped with state-of-the-art tools and staffed by expert technicians, it’s where precision meets passion. From intricate custom fabrications to high-performance upgrades, every project is handled with meticulous attention to detail, ensuring customer vehicles perform at their absolute best.
By partnering with UGR, you gain access to our proven business model, exclusive high-performance services, marketing support, and a premium brand recognized across the GCC region.
We offer end-to-end support, including training, operational guidance, store design and construction assistance, marketing materials, and ongoing technical updates to ensure your success.
While prior experience in the automotive industry is advantageous, it is not mandatory. UGR provides comprehensive training to ensure you have the knowledge and skills to operate successfully.
Yes, we provide assistance with designing and constructing your store to align with UGR’s high-performance identity, ensuring a premium experience for your customers.
We provide hands-on training in areas such as customer service, performance upgrades, technical services, and business operations to ensure you’re equipped to meet our standards.
